Regenerating an unused industrial site and creating a hub of employment in the area. 

Creating a landmark in Slough, a recognisable piece of architecture that is associated with the prevalent technology industry in the area. 

Creating interest through the building forms, facade materials and textures.

Creating new public realm to improve and activate the site.

Acknowledging the context with an architectural form that reduces the impact on the views from the residential properties to the south and the street scene to the north and west, concentrating height in the centre of the site.